Following the team’s 5-1 win in the top versus bottom clash against Sunderland, Chelsea FC lifted the Premier League trophy in front of a packed crowd of 42,000 at Stamford Bridge. Chelsea also became the first club to secure 30 top-flight victories in a 38-game season, giving them their fifth Premier League title, the first since Yokohama tyres became their official shirt partner in 2015.
Chelsea’s 1-0 victory at West Bromwich Albion completed the club’s Premier League championship with two games to spare in shirt sponsor Yokohama’s second season with the club. The Japanese tyre manufacturer has enjoyed the benefits of its association with the winners of what it calls the biggest and most prestigious prizes in world club football, with a “big increase” in “brand recognition,” according to David Seward, managing director, Yokohama HPT Ltd. Yokohama’s sponsorship also helped generate some publicity for road safety charity TyreSafe this year, as Chelsea became a member, and displayed the organisation’s messages at Stamford Bridge.
Chelsea could wrap up the Premier League title this evening with a win at West Bromwich Albion, and the club’s excellent season has helped boost shirt sponsor Yokohama’s global brand recognition. The tyre manufacturer states that it is benefitting from record levels of brand exposure thanks to the concentrated attention on the club. Chelsea has also reached the FA Cup final, taking place on Saturday 27 May at Wembley Stadium, giving Antonio Conte’s team even more live television coverage in the UK and around the world.
Yokohama will return to Automechanika Birmingham (6-8 June, Birmingham NEC) for the show’s second year in the UK with three products new to the country. The new patterns, launched in Yokohama’s centenary year, provide new options for the high performance road, SUV, and track day tyre markets. “We’re delighted to be back at Automechanika this year and we have some very exciting new products to present to the UK market,” comments David Seward, managing director of Yokohama HPT.
Announced to mark the 20th anniversary of the manufacturer’s 4×4 tyre brand in 2016, the new Yokohama all-terrain Geolandar A/T G015 has made its first appearance in the UK. Available in sizes ranging from 15–20 inches, the G015 was developed for the latest generation of SUVs, featuring the three peak snowflake mark. Yokohama says it is the flagship tyre in its Geolandar range due a number of technical innovations, which deliver better wear performance, better traction and improved ride comfort.
Yokohama will launch three new high performance tyres for motorsport, road and off-road applications at Autosport International next week. The NEC, Birmingham show is also an important one for the company not only as Europe’s largest indoor pre-season motorsport event, but as the start of its centenary year celebrations. The road-legal race tyre, Advan A052 will make its UK debut; Yokohama’s new tyre for sports, tuned and performance car drivers, Advan Fleva V701 will also be on display; and finally the new Geolandar A/T G015 for SUV and high performance off-road vehicles will also be revealed.
Yokohama HPT says it has stocked one of its most comprehensive winter tyre ranges ever ahead of a season that weather forecasters predict will be the coldest UK winter for 35 years. Available for next day delivery from its central UK distribution centre, the range is suited for drivers of all cars and light commercial vehicles, and is targeted in particular at those who need to guarantee their mobility in the harshest of conditions, such as emergency services, utility companies, community nurses and doctors.
Yokohama has added a further initiative to its shirt sponsorship link with Chelsea FC; the manufacturer is fitting its tyre to the team bus. Chelsea will roll into Watford FC’s Vicarage Road ground for the squad’s first away fixture of the 2016/17 season on Yokohama 104ZR coach and bus tyres. The company has also fitted its high-performance, premium car tyres to a number of the players’ own cars.
Yokohama’s Advan Sport V105 tyre won the wet handling tests in EVO magazine’s 2016 ultra-high performance tyre test. The test, conducted at Continental’s proving ground in Texas used a 247bhp Ford Focus ST, fitted with 19” tyres for the first time in an Evo test (235/35R19). The full review placed the Yokohama tyre in join-second overall.
Chelsea FC has unveiled its new third kit for the 2016/17 season, following the recent introduction of this season’s home and away shirts. All three shirts feature Yokohama Tyres branding, after the Japanese tyre-maker signed what is thought to be the second most valuable shirt sponsorship deal in English football. As official shirt partner to Chelsea, Yokohama will appear across the chest of all of the club’s shirts until at least 2020, giving the brand significant exposure and awareness around the world.
Visitors to the Autosport International show today are being given the opportunity to see the Chelsea FC Edition tyre from Yokohama. The Japanese tyre maker’s UK distributor is previewing the special edition BluEarth-A AE50 tyre at its show stand prior to its UK market launch, which will take place in the coming weeks.
This weekend saw the finale of the 2015 Clarkson, Hammond and May Live Tour take place at the O2 Arena in London. Yokohama was there to cheer TV’s most famous presenting trio on as they and a host of stunt drivers performed a series of spectacular displays in Yokohama-shod cars.
Yokohama’s W.Drive V905 winter tyre has followed the strong showing of the Advan Sport summer tyre in the UK’s EVO Magazine tyre test, with a set of strong performances in tests across Europe. In three separate reports, two in Germany and one in Switzerland, the tyre finished among the top ranked products.
Yokohama has signed a deal to become the official tyre supplier for the 2015 Top Gear Live UK Tour. Yokohama tyres will be used on all vehicles featured during the five-venue tour. Commenting, Yokohama HPT Ltd managing director David Seward said: “I am delighted that Yokohama has been confirmed as official tyre supplier for the 2015 Top Gear Live UK Tour. The series of events really brings the television series to life and I am sure that our products will deliver the performance that the drivers require on every level.”
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