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Ferrari in pole position as world’s strongest brand

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Italian supercar manufacturer, Ferrari, has claimed the title of the world’s strongest brand, according to the latest Brand Finance Global 500 2019 report launching today at the World Economic Forum in Davos. Ferrari’s Brand Strength Index (BSI) score increased three points from 91.5 to 94.8 out of 100 over the past year, overtaking the likes of McDonald’s, Coca-Cola, Lego, and Disney. The iconic auto brand last held the title of the world’s strongest in 2014. Michelin and Bridgestone represented the tyre sector in the latest edition of the top 500 ranking.

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Related news:

  1. Lego overtakes Ferrari as World’s most powerful brand
  2. Ferrari loses branding ground to Germans, as F1 sheen wears thin
  3. Michelin remains world’s strongest tyre brand
  4. Brand Finance: Bridgestone the most valuable tyre brand
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Lego overtakes Ferrari as World’s most powerful brand

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Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. Analysis of the world’s top brands shows Lego has replaced Ferrari as the world’s most powerful brand, with Ferrari dropping to ninth.

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Related news:

  1. Ferrari in pole position as world’s strongest brand
  2. Alonso Sets Pace in Monaco
  3. Ferrari loses branding ground to Germans, as F1 sheen wears thin
  4. Bridgestone Compounds Perform “Strongly” in Valencia
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