Goodyear Tire & Rubber has further confirmed its brand strategy for the coming years, the so-called “redefined roles” for Dunlop, Avon and Cooper, amongst others. The company has de-premiumised Dunlop in anticipation of growth within tiers 2 and 3 of the tyre market in the next half-decade at the expense of tier 1.
3-and-a-half years after joining Goodyear EMEA, the company’s President Consumer Europe, Hakan Bayman, has left the company.
Goodyear and De Klok Banden have reached an agreement to increase the Dutch wholesale group’s control over parallel imports, also known as “grey market” tyres. In a statement delivered exclusively to Tyrepress.com and its sister websites in the EU, Goodyear affirmed its resolve to tackle “illegal (grey) tyre imports” using “legal actions”. The manufacturer says it has already taken legal action against a number of European market distributors. It asserts its right to control imports to the European Union from external markets, including, as of 1 January 2021, the UK under trademark or other legal rights. The full statement reads: “Goodyear announced today that it has reached an agreement with De Klok Banden B.V., S & H Tires B.V and their affiliated companies to resolve a parallel import case between the two groups. The agreement resolves the pending trademark infringement claim initiated in Q3 2020 by Goodyear following seizure of tyres often referred to as grey market imports.
Goodyear has been marketing its passenger car tyres in Germany directly to end users for fitting by a listed partner for roughly six months. And for years before that there has been a noticeable trend towards online selling. With this in mind, Tyres & Accessories’ German group publication Neue Reifenzeitung interviewed David Anckaert, vice president Commercial Europe at The Goodyear Tire & Rubber Company.
The launch of the second generation Kmax and Fuelmax truck tyres provides Goodyear with opportunity to emphasise progress in digitalisation of truck tyre business It is a mark of how far the role of the truck tyre manufacturer has come in European markets that at the 2019 launch of its second generation of Fuelmax and […]
Goodyear has extended its partnership with the Federation Internationale de l’Automobile (FIA) as the exclusive tyre provider for the FIA European Truck Racing Championship for a further three years. The announcement, which will see racing trucks run on specially developed Goodyear Truck Racing Tyres, coincides with the beginning of the 2019 season, which takes place in Misano, Italy on 26 May. 1,500 horsepower, 5.5 tonne trucks will race at speeds of up to 160 km/h with acceleration similar to a high performance sports car.
Goodyear highlighted its latest off-the-road (OTR) products and solutions for the construction machinery industry at BAUMA, including the public debut of its recently launched OMNITRAC ranges of steer and drive tyres for mixed service trucks. At BAUMA, Goodyear highlighted its EMTrack OTR tyre performance monitoring system and the TL-4A OTR tyre for articulated dump trucks and scrapers. The company also announced that it will make a $36 million investment at its manufacturing plant in Colmar-Berg, Luxembourg.
A total of US$36 million has been set aside to increase OTR tyre production at the Goodyear plant in Colmar-Berg, Luxembourg. The investment will also fund process improvements at the facility.
Goodyear has introduced what it calls its “most fuel-efficient” truck tyre range to date. Presented at the IAA Commercial Vehicles 2018 show in Germany, the new Goodyear Fuelmax Performance products are the first Goodyear truck tyres to feature full silica tread compound technology, achieve an EU tyre label grade ‘A’ for fuel efficiency and meet full 3PMSF ‘snowflake’ winter tyre requirements. The tyres anticipate proposed EU legislation to reduce heavy duty vehicle CO2 emissions by 15 per cent in 2025 and 30 per cent by 2030.
Lexus has introduced its Lexus UX concept car, fitted with Goodyear Urban Crossover concept tyres, at the Paris Motor Show 2016. The car is matched with special tyres, showcasing the cooperation between the two companies.
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