SUVs made up 28 per cent of all European passenger car sales last year, according to automotive market research organisation JATO Dynamics. As research elsewhere in the feature also shows, their phenomenal rise in popularity has created an enormous demand for SUV-specific tyres in larger sizes which still deliver ride comfort, minimal noise and control without sacrificing lifespan.
Davanti Tyres is looking forward to the focus on “innovation and agile working” at the inaugural Tire Cologne show (Koelnmesse, Germany, 29 May to 1 June), stating that the theme “reflects where the industry needs to be in 2018.” Organisers say the show has been created to promote innovation in the tyre industry and faster turnaround to bring cutting-edge new products to market. The brand founded in the north west of England in 2015 adds that this philosophy sits well with Davanti as it prepares to exhibit.
Davanti has launched its first range of runflat tyres following extensive research and development. The UK based brand spent several years creating a new runflat to “comfortably exceed” ISO-16992 guidelines on runflat performance (that a run flat must be capable of travelling a minimum distance of 50 miles at a speed of 50mph). Davanti adds that it wanted its first runflat to “match or surpass the performance of rival European brands” which have been producing these tyres for decades.
The Oak Group’s Davanti range will add a runflat fitment to its range in 2018, marking a further extension to the brand’s market coverage. The range will launch in key 16 and 17 inch fitments, the company states.
Davanti Tyres has hosted a group of 40 key UK and Irish customers on a three-day driving experience through the south of France and Monaco. Driving on some of Europe’s most scenic roads, including stages of the historic Monte Carlo Rally in a fleet of classic sports cars, guests experienced the Riviera lifestyle with stays in Cannes and Nice before a final night in Monaco. Cars including Porsche 356 Speedster, Ferrari 308 GTS, AC Cobra and the Jaguar E Type Roadster.
Setting foot inside the entrance of Oak Tyres’ new Newton-le-Willows headquarters, it is clear that the company has made a conscious decision to present a stride forwards in the professionalism of its operations. Renovations to the previously semi-derelict three floor building were taken on as a special project headed by the company’s Gary Cross around 18 months ago; “almost finished” when Tyres & Accessories visited, a strong, corporate aesthetic has been employed, with colours and imagery from the Oak Group’s own Davanti tyre brand, as well as exclusively distributed lines, such as Landsail, added to Oak’s red and greyscale CI.
The 15th edition of the China International Tire Expo (CITExpo), and its second at the Shanghai World Expo Exhibition & Convention Center, opened its two-hall, 40,000sqm exhibition space at a time of uncertainty for the Chinese tyre industry – especially the aspirational medium and small sized companies the show tends to attract as exhibitors. Two factors that promise to change the shape of the industry provided a backdrop for the show: in Europe, the European Commission announced its intention to initiate an anti-dumping proceeding focusing on imports of truck and bus tyres originating in the People’s Republic, prompted by the “coalition against unfair tyres imports,” a group representing the interests of manufacturers accounting for more than 45 per cent of all new and retreaded truck and bus tyre production in the European Union. Meanwhile in China, the government’s crackdown on certain factories for environmental reasons looks likely to affect some tyre manufacturers’ pricing structure at best, and ability to continue to operate at worst. Tyres & Accessories spoke to one representative who suggested that some factories could struggle to meet demands as the availability of raw materials for tyre production is affected by the state mandated closures.
Davanti’s entrance into the UK has included SUV fitments in its DX640 and DX740 patterns. The Oak Group brand has tailored its range to suit the needs of the UK tyre dealer, making such products a requirement in the growing segment.
Following on from its exclusive tyre partnership with English Premier League club Everton F.C in August, Davanti has announced that it is now sponsoring the German Augsburger Panthers ice hockey team.
Davanti Tyres has been awarded TÜV SÜD accreditation for its DX390 high performance car tyre. The company states that the accolade helps to set Davanti aside as a trusted brand, reinforcing its commitment to safety, reliability, and durability. The DX390 was tested against several mid-range competitors; in gaining the TÜV seal the tyre’s weighted outcome outperformed all tested rivals in most safety-relevant criteria, like wet and dry braking. Davanti added that its close cooperation with the testing organisation during the testing process has also led to significant improvements in quality and performance.
The 15th edition of the China International Tire Expo has opened at the Shanghai World Expo Exhibition & Convention Center. Exhibitors at the show comprise a mix of growing tyre manufacturers from the Chinese market, international trading companies, wheel suppliers and others, while. In addition to Chinese industry players, Europe is represented by UK distributor Oak Tyres’ Davanti tyre brand, FM Tyres from the Netherlands, and Italian distributor Franco Gomme, while Singapore’s Stamford Tyres and Taiwan’s Nankang add to the international exhibitor base. The internationalism of the show is also reflected in the visitors arriving today from five continents.
Davanti launched its new Wintoura winter tyres at Autopromotec 2017, marking the company’s initial step forward into the sector. The range of winter patterns is the result of three years of design and development that culminated at the Test World Oy testing ground in Finland. Peter Cross, general manager of Davanti Tyres says, “Three years from an initial concept to production is a long time but it has been well worth the wait…
Davanti Tyres has signed a commercial partnership deal to make it Everton Football Club’s official tyre partner from 2017. The three-year commercial sponsorship deal was signed in August 2017 by Alan McTavish, Everton Football Club head of commercial partnerships, and Peter Cross, general manager of Davanti Tyres at Goodison Park. Davanti was launched in 2015, and carries more than 10 different tyre patterns, ranging from smaller passenger cars, heavy duty commercial taxis/van tyres, to high-performance SUV/4×4, and winter tyres. Signing a Premier League sponsorship deal, the brand targets the global audience offered by the competition.
Davanti Tyre has appointed Holly Wood (31) as the firm’s new in-house PR and media manager based at the firm’s recently-opened headquarters in the North West of England.
Wood brings experience in the Hospitality, Construction and Sports Management market sectors to her new role at Davanti. Her responsibilities include further enhancing the exposure of the Davanti brand in the tyre industry and increasing overall media presence including building up stronger angles on social media.
Sales of Davanti tyres are growing in Europe, and last month the team behind the brand announced a new partner had taken on the brand’s distributorship in the Middle East region. Now, Davanti Tyres has a firm eye on Latin America; following the brand’s presence at the Latin American & Caribbean Tyre Expo in Panama in June, a deal has been struck for the distribution of Davanti tyres in the Colombian market.
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