Davanti Tyres extends Wigan Warriors partnership to 2028
Davanti Tyres has renewed its partnership with Rugby League Club, Wigan Warriors in a multi-year deal that will see the partnership continue throughout the 2026, 2027, and 2028 seasons.
Davanti Tyres has renewed its partnership with Rugby League Club, Wigan Warriors in a multi-year deal that will see the partnership continue throughout the 2026, 2027, and 2028 seasons.
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Swiftly following the UK tyre brand’s three-year deal with the Mini Challenge Clubsport, Davanti Tyres has signed a technical partnership with 750 Motor Club’s new Swift Sport Challenge. The Davanti Protoura Race semi-slick tyre, supplied and fitted by BMTR Motorsport, will become the control tyre of the new entry-level formula championship from January 2025. The Swift Sport Challenge combines several concepts that aim to reduce the “cost to be competitive.” Regulations will include details such as incentivising road-going cars, disincentivising spending on pre-race test days, sharing car setup data, and removing the ability to use costly performance-enhancing data logging equipment.
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Davanti Tyres has signed a three-year technical and commercial partnership with the Mini Challenge Clubsport, commencing in January 2025. The UK tyre brand’s Protoura Race – its first semi-slick track tyre – will be the new control tyre of the championship, supplied and fitted by BMTR Motorsport. The championship is known for producing competitive action on-track, and organisers stated that they were pleased to introduce a new control tyre with “high levels of research and development.”
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Davanti Tyres has added a new tyre to its off-road lineup: the Terratoura Mud Terrain (M/T). The new 4×4 tyre was specifically engineered to conquer the toughest off-road terrains with ease, the tyre brand states. The Terratoura M/T features an aggressive tread pattern and advanced, rugged construction. Overall, the tyre is designed to enable off-road exploration in a variety of challenging conditions. The Terratoura M/T is now available in 15-20-inch sizes.
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Davanti Tyres is appearing at Citexpo Shanghai this September as part of the brand’s commitment to grow its brand presence globally. Tyres & Accessories will be on-hand in Shanghai to report the latest news from Davanti and Citexpo.
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Davanti Tyres has gone from strength to strength since its debut nine years ago, and now Oak Group Holding is introducing a second proprietary brand. Envoy Tyres will give retailers an opportunity to offer their customers a new value segment product that will “deliver exceptional value and quality.” During last week’s The Tire Cologne show, Oak’s Gary Cross showed us the new Envoy range.
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Oak Group Holdings, the parent company of Davanti Tyres and wholesaler Oak Tyres, will launch a second proprietary tyre brand at The Tire Cologne next week. Envoy Tyres is styled as a “new, value tyre brand” with a mission to “deliver exceptional value and quality,” and will reach the market with a range of four initial products in the last quarter of 2024. All four products will be available to preview at Koelnmesse (Hall 6.1, Stand E-038; 4-6 June). Oak Group will follow a similar strategy to the successful 2015 launch of Davanti in various markets around the world, and will start to seek key national distribution partners at Europe’s premier tyre expo next week.
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TyreXpo Asia, which takes place in Bangkok next week, provides Davanti Tyres with its first opportunity in 2024 to meet with new and future customers at a trade fair. But for those unable to travel all the way to Thailand, Davanti’s next show presence will be a little closer to home. Davanti Tyres has announced it will exhibit at The Tire Cologne in Germany this June.
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With increasing consumer demand and the greater availability of electric models, the number of electric cars in the UK has rapidly grown. When looking at how this increase is playing out in the fleet market, research from the SMMT indicates that three out of every four new electric vehicles were registered to fleets.
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The choice of light commercial tyres is vital to businesses dependent on smooth-running vans, and the transition to spring and the end of the financial year often prompts a review. UK tyre brand Davanti says its first dedicated on-road, all-season product, the Vantoura 4-Seasons can help to boost productivity and reduce downtime and costs too.
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Davanti Tyres has established a new exclusive distribution partnership in Egypt, continuing its global growth strategy. Tyre Pro Egypt has begun to offer Davanti brand tyres to hundreds of dealers around the country and will gradually distribute stock to external dealers around Egypt. Established in 2010 by Hisham Layali, managing director of Tyre Pro Egypt, the business operates 11 state-of-the-art outlets in major petrol stations in strategic locations around Cairo. The company offers a range of passenger car, 4×4 and commercial tyres in its portfolio, to which it has now added the Davanti brand.
Davanti Tyres has launched its first semi-slick track tyre, the Protoura Race. The tyre, designed to offer the power and handling to achieve podium results, was tested at Applus IDIADA and Calafat Circuit in Spain, as well as at the UK’s Formula One host circuit, Silverstone. Its features include a directional tread pattern for superior wet control, enhanced carcass strength for more driver feedback and control under high cornering forces experienced on race tracks; a new compound to provide the grip required for faster acceleration and harder braking; and a road-legal, semi-slick tread design to allow amateur racers to drive to and from the track. Davanti adds that the tyre will be available in sizes between 13” and 18”.
Davanti Tyres has named Reifenvertrieb Seng its exclusive distributor for the German market. Seng primarily intends to sell the Davanti brand through its own online portal but will also distribute via specifically selected direct key accounts.
As part of its expansion across Latin America, Davanti Tyres will be appearing at Latin Tyre Expo 2023 in Panama City. At this year’s exhibition – which runs 14th-16th June – Davanti will be showcasing its most popular products, plus some new additions to the range which are yet to be released.
Davanti Tyres’ Italian subsidiary has held its first customer conference in Rome. The Italian arm of the UK-headquartered tyre brand was established a year ago. The company said the conference gave its Italian team the opportunity to present Davanti’s progress in the region to existing and prospective customers.
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