Davanti has extended its ultra-high performance tyre range with a new semi-slick track tyre. The Protoura Race joins the Protoura Sport in its range of bold, budget-conscious designs engineered to deliver high levels of performance on the road and on the track.
The need to meet stringent CO2 emission targets by whatever means possible has prompted many car makers to dispense with conventional spare wheels, a move that can leave drivers feeling more vulnerable, especially considering the increasingly potholed state of our roads. To ensure drivers can enjoy performance without stress as we enter the summer months, Davanti Tyres has expanded its ultra-high-performance Protoura Sport range to include run-flat sizes.
Building on its 2015 foundation, the UK-owned Davanti Tyres brand has developed a comprehensive range of products for the car and light truck segments while increasing its penetration via distribution partners in international markets. With its products produced in East Asia and its sister distribution company Oak Tyres handling UK distribution, the brand can offer an informed perspective on current car tyre market trends. Tyres & Accessories talked to Davanti Tyres sales director for UK and Ireland, Sean Maddocks about tyre imports, car parc evolution, and the latest Davanti products.
Davanti Tyres launched its new flagship tyre, the ultra-high performance Protoura Sport, in early 2021. The brand says the development of the premium pattern complements its existing DX640 UHP product, giving drivers more choice within the range. “With Protoura Sport we have taken the latest in tyre engineering innovation and created a new benchmark in our UHP offering,” said Davanti’s development director, Gary Cross.
Marking the launch of its new flagship UHP tyre, Davanti unveiled Olympic legend Sir Chris Hoy as its Protoura Sport ambassador. No stranger to speed, Hoy retired from cycling as one of the most decorated Olympians in history, embarking on a new career in motorsport. He has since won races in the European LeMans Series and the GT4 24hr Series. He now competes in a range of codes from rallycross to endurance to the Porsche Mobil 1 Supercup. “We are proud to welcome Sir Chris to the Davanti family,” said Davanti Tyres general manager Peter Cross. “As someone with a reputation built on elite-level performance, both on two wheels and four, he perfectly embodies Protoura Sport.”
Davanti has launched its new ultra-high performance tyre for the premium vehicle market, the Protoura Sport. The brand calls the Protoura Sport its “most advanced car tyre,” with “decades of engineering expertise” and “thousands of miles of testing” going into its development. “With Protoura Sport, we’ve created a tyre with many new and innovative features,” said Davanti Tyres general manager Peter Cross. “This tyre sets a new bar for responsiveness, handling and performance. It’s at one with the driver.” Davanti previewed the tyre just over a year ago at its first international dealer conference, where it discussed development plans for its range and brand development. It had previously previewed the tyre at 2019 trade shows.
Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
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