Is lovetyres.com the first e-tailer to filter by label?
Lovetyres.com appears to be the first tyre retail website in the UK (and potentially even the world) to offer customers the opportunity to filter their search results by label data. The feature went live on the website about 10 days ago, but with a few blanks from particular sources. However with the rules taking effect imminently manufacturers should be populating their data now if they haven't already done so.