At the start of October in Paris Michelin launched Michelin Tire Care, a suite of connected software solutions designed to help hauliers get the most out of their tyres. The idea is that fleets get more performance (and therefore financial value) from their tyre purchases as they use the mobile/tablet-based software, and in doing so see the benefit of premium and especially Michelin truck tyre products. While software is clearly at the heart of this latest announcement, Tyres & Accessories considers whether we should be using the term “strategy” instead.