Toyo Tires is at the peak of sponsorship PDC World Darts Championship. The best players in the world are currently battling it out for £2.5 million in prize money at the Alexandra Palace from 15 December to 3 January. Former tyre-fitter Peter Wright is the defending champion but the likes of Michael van Gerwen and Gerwyn Price are determined to take his crown and the £500,000 first prize.
Tyre manufacturer Toyo has announced the nominees for the Televised Performance of the Year Award as part of its sponsorship of the highest standard of darts. The award, which will be presented at the Professional Darts Corporation’s annual awards, represents a development of Toyo’s partnership with the PDC. Former World Number One, Michael van Gerwen (MvG) features three times in the nominations, though in two cases he was on the other side of the notable performances.
Servicesure, the national garage network of The Parts Alliance, had reason to celebrate this New Year thanks to its partnership with darts champion Peter ‘Snakebite’ Wright. The 49-year old Scottish darts player won the 2020 PDC World Darts Championship on New Year’s Day.
Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.
Cooper Tire Europe has challenged three Arsenal FC players to compete in its latest precision test: football darts. Coinciding with the BDO Lakeside World Professional Darts Championships, the official tyre partner of Arsenal set up the contest for midfielder Granit Xhaka, winger Alex Oxlade-Chamberlain, and goalkeeper Petr Čech. Starting the game with a score of 301, the players aimed the ‘dart balls’ at the giant dartboard in a race to zero, and the chance to be named Cooper’s Football Darts champion. The resulting action was recorded for the latest Cooper video to feature Arsenal (available below).
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