Kumho Tyre’s new customer-facing corporate website has been launched. The new site focuses on providing a better browsing experience for those visiting on mobile devices, an approach the tyre manufacturer calls a “mobile first, fully responsive perspective”. As a result of this responsive design, the site adapts automatically to suit the size of the user’s screen. Kumho claims this resulted in a 50 per cent increase in the amount of mobile traffic to the website in its first week, with early feedback saying 96 per cent of visitors “would recommend” the site, from 1,000 unique surveys. The site’s usability and design attractiveness have also been rated at least “good” by more than 98 per cent of respondents.