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Michelin and BFGoodrich take the Long Way Down

Drawing on their success in gruelling events such as the Dakar Rally, Ewan McGregor, Charley Boorman and their team chose Michelin and BFGoodrich tyres to support their recently completed ‘Long Way Down’ adventure through Europe and Africa. Travelling from John O’Groats to Cape Town via Western Europe and East Africa, the epic journey took in everything from tarmac roads to deserts and supported the Unicef, CHAS and Riders for Health charities.

Michelin supplied its Anakee tyres for the BMW R1200GS Adventure motorcycles ridden by Ewan and Charley, and BFGoodrich All Terrain T/A tyres for the two Nissan Patrol support vehicles. The two men were impressed by the combination of wet and dry grip, mileage, handling and comfort, combined with some off-road ability offered by the Michelin Anakee, the same tyre they used in the US leg of their previous trip, the Long Way Round.

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  1. BFGoodrich Launches Long Way Down Promotion
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  4. The Sky’s the Limit
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Toyo, Gordon Extend Off-Road Deal

(Akron/Tire Review) Toyo Tire (USA) Corp. has extended its contract with off-road racer Robby Gordon through 2010. Gordon will continue to compete on Toyo Open Country M/T tyres in SCORE International off-road racing circuit, including the Baja 1000, Baja 500 and Dakar rally.

“We are thrilled to continue our relationship with Robby Gordon,” said Steve Weinger, Toyo senior vice president of sales and marketing. “Together we have seen much success including a big win at the Baja 1000. We look forward to more great performances, both at Baja and Dakar and to apply the knowledge we have learned to future product development.

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BFGoodrich Dealers Face Malaysian Driving Challenge

Over 20 tyre dealers recently descended on Kuala Lumpa and Langkawi Islands in Malaysia for a rally challenge trip organised by BFGoodrich. Celebrating its involvement and success in the FIA World Rally and Dakar Rally Championships, the high performance and 4×4 tyre brand developed ‘Rally Challenge 2007,’ an incentive programme open to dealers throughout the UK and Ireland. Meeting the ambitious targets set for Q1, 22 dealers from across the UK and Ireland were flown out to Malaysia for a track and rainforest driving experience.

Based at the luxury Shangri-La Hotel in Kuala Lumpur for the five- day trip, the group were transported each day to exclusive destinations to experience a range of driving adventures. A rallying experience at the world famous International Sepang Circuit was included in the itinerary. On a specially prepared gravel surface, the group put their driving skills to the test in go-karts, Citroen C2s and Subaru Imprezas.

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  3. Michelin and BFGoodrich take the Long Way Down
  4. BFGoodrich Victory Tour to Visit London in November
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Michelin deal for Australian Safari

Promoters of the Australian Safari off-road rally, Octagon Australia, have announced the appointment of Michelin & BFGoodrich Tyres as major sponsors of the event. Michelin has been chosen as the official motorcycle tyre supplier, while BFGoodrich Tires will be the official automotive tyre supplier for the event. The agreement covers both the 2007 and 2008 Australian Safari events.

As part of the sponsorship, Michelin & BFGoodrich Tires representatives will travel with the event, supplying and fitting tyres for competitors along the 5500-kilometre route, which starts in Kununurra, Western Australia on August 24 and finishes in state capital Perth on September 1, 2007.

“Michelin and BFGoodrich Tires are thrilled to be involved in such a fantastic world class rally event, particularly one that caters for both automotive and motorcycle”, said Adam Storey, Michelin Australia marketing manager.

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New Website and Focus for Alcar

Following the success of last year’s end user advertising campaign with the BSA brand, Kent based wheel distributors Alcar Wheelright Ltd are focusing on their house brand Dotz during 2007. Having introduced seven new styles, including unveiling of the new ‘dull anodised’ finishes on its ‘Radium’ and ‘Roadster’ ranges, Alcar will embark on an end user and trade advertising campaign to push home the company’s re-focus on the Dotz brand. In addition to passenger car wheels, Dotz has released its first wheel dedicated purely to the SUV market. The ‘Omega’ is available only in a 22-inch size and Alcar report the wheel is already developing a lot of interest within the SUV market sector.

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Toyo Wins Baja 1000 On Only Second Attempt

Toyo reached for the victory champagne recently after a convincing victory in the Baja 1000 off-road Race. NASCAR ace Robby Gordon drove the Chevy CK1500 whilst Toyo Open Country M/T tyres provided the traction. Victory was made all the sweeter by the fact that it was only Toyo’s second ever entry into the gruelling race. The victory ends a 21-year victory run by BFGoodrich in the series.

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Pirelli-shod Iveco Triumphs in Pharaoh’s Rally

Exactly a year after their victory in the Pharaoh’s Rally with a Team Overlock Mercedes-Benz Unimog U500, Pirelli’s PS22 standard truck tyres have repeated their performance with another win in the Egyptian marathon. Fitted to an Iveco Eurotrakker driven by specialist Giacomo Vismara, the normal production Pirelli PS22s, are mounted on Italian vehicles in size 14.00 R20.

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BFGoodrich Dealers on 4×4 Adventure trip

A group of 4×4 tyre dealers were flown out to Morocco recently, to take part in a 4×4 desert rallying experience, courtesy of BFGoodrich. As part of the five-day trip, the group enjoyed the chance to co-drive with official members of the five-times Paris Dakar winning Mitsubishi team. The group was selected by Michelin’s appointed wholesaler for BFGoodrich in the UK, Southam Tyres. Southam Tyres is the largest distributor of 4×4 tyres in the UK, and selected the dealers in recognition of their continued support of the BFGoodrich brand.

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A Riveting Read for BFGoodrich Customers

BFGoodrich has launched a new consumer magazine, available free of charge to customers visiting tyre dealerships throughout the UK. With over thirty pages ‘Take Control’ magazine encompasses a selection of motoring news and lifestyle themes, from action in the dunes of Dubai following Dakar drivers, to rallying at the 2006 FIA World Rally Championships, in which BFGoodrich are proud to sponsor the Ford, Citroen, Peugeot, VK- Stobart and Skoda teams.

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New MD for Kumho Technical Centre

Kumho Tires has appointed Roger Jenkins as managing director of its Kumho Europe Technical Centre (KETC). He joins the Birmingham-based R&D facility from Goodyear Dunlop where he was manager of the Dunlop Technical Division based at Fort Dunlop.

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  4. BFGoodrich Victory Tour to Visit London in November
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New 4×4 Tyres From BFGoodrich

BFGoodrich, seven times winner of the Dakar Rally since 1999, is poised to introduce a number of new 4×4 tyres to its range in 2006. These are the All-Terrain T/A Comp, aimed at off-road rallying competitors, the Krawler T/A® KX, scheduled for launch in Europe in May, plus four new dimensions for the Macadam T/A.

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New Toyo 4×4 and SUV Tyres

TOYO’s approach to the still growing SUV and 4×4 market is a simple one. Maintaining the connection between tyre and driver, even when the going gets tough. This ethos can be seen across the range, from the speed capability of double World Record setting Proxes S/T to the all reaching ability of the Open Country and Tranpath ranges. And many leading manufacturers give Toyo credit when it comes to OE fitments. Both the Toyota Rav 4 and Nissan X-Trail roll out of the factory on Tranpath TAA Tyres.

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Dealers Witness BFGoodrich Dakar Victory

After a rigorous selection process, 16 tyre retailers from throughout Europe were picked to experience the recent Euromilhões Dakar 2006 Rally at the wheel of a fleet of 4×4 vehicles. The successful retailers were divided into two groups of eight, with the first party tracking the event as far as the 8th January mid-event rest day in Nouakchott in Mauritania, with the second group taking over through to the finish in Dakar, Senegal.

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Related news:

  1. Michelin and BFGoodrich take the Long Way Down
  2. BFGoodrich Victory Tour to Visit London in November
  3. BFGoodrich Launches Long Way Down Promotion
  4. BFGoodrich Dealers Face Malaysian Driving Challenge
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Pirelli Results in Dakar Mean Continued Support for 2006

Pirelli achieved extremely positive results overall in the Lisbon-Dakar, the first of the year’s rally-raids. The optimum fourth place of the private Tatra entered by the Petrobras team and driven by the talented Brazilian specialist De Azevedo, showed once more the strong qualities of the Pirelli Truck tyres, built in Izmit, Turkey.

As well as scoring an optimum overall placing, the fast Brazilian driver also became the top placed private entrant, confirming his notable ability and the high calibre of his team. The retail standard Pirelli PS22 tyres demonstrated their decidedly robust qualities and were able to deliver exceptional torque, even in the most difficult conditions and situations. The tyres’ achievement of three second and two third places on different Dakar stages also confirms the exceptional speed capability of these tyres by Pirelli Truck.

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Related news:

  1. Pirelli Sweeps Baja Truck Category
  2. Normal Production Truck Tyres Win In Pharoah’s Rally
  3. Pirelli-shod Iveco Triumphs in Pharaoh’s Rally
  4. Kumho’s 4×4 Range Benefiting From Rally Raid Involvement
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Matador Supports British Off-Road Championship

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Matador (UK) Ltd has become the headline sponsor of the 2006 MSA British Off Road Championship. Company representatives are obviously pleased to have taken on the position, and commented: “2006 looks like it may be a defining year for off-road motorsport in the UK.”

“Ultimately we want people to enjoy themselves watching and participating in 4×4 competition,” explained Matador Tyre Sport UK MD, Graham Middleton, adding: “At the same time it brings a different angle to Matador’s sporting portfolio. We competed in the ‘clubman’ section of the championship last year, and were impressed with the way that the organisers listened to the competitors.”

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