The prototype Uptis airless tyre fitted to the Mini Electric at this month’s IAA Mobility 2021 was “unanimously approved,” says Michelin. This lofty claim is hard to verify, however, the French firm does provide some evidence in a short video featuring automotive influencer Mr JWW and enigmatic car enthusiast Gercollector.
The Michelin Group aims for complete carbon neutrality by 2050, and it seems that every little helps. The tyre maker’s efforts even extend to its communications, and so it was that when sharing news of a new product’s impending launch, Michelin encouraged invitees to take their ‘first eco-action’ by spurning e-mail contact in favour of text messages. It explained that this form of communication’s carbon footprint was 0.00125g, some 200 times smaller than that of an e-mail. I did not know that.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.