Linglong Tire hosted its first European Dealers Conference in Cyprus between 11 and 13 October. With nearly 60 European distributors gathering to discuss the company’s achievements and challenges in overseas market development, brand promotion, and product innovation as well as strategic planning, the company said the event was “a success”.
More than 60 per cent of vehicles driving on Cyprus are doing so with the wrong tyre pressures, according to a study produced by non-governmental organisation (NGO) “Reaction Youth for the Prevention”. Looking specifically at trucks, the situation is even worse with 90 per cent running on the wrong pressures.
Sailun Tyres appointed Chr. Kapodistrias & Sons Limited as its sole distributor of passenger car and radial truck tyres in Cyprus earlier in the year. The company is the largest automotive parts company in Cyprus. Sailun says the companies will pursue a number of brand awareness and marketing communication initiatives to stimulate sales and growth for Sailun in Cyprus. These will include radio commercials; press advertisements; leaflet distribution; participation in a local automotive exhibition; an appearance on rally and racing cars and events; and an event evening in Nicosia with a joint presentation and cocktail party for key, existing and potential new customers.
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