BKT has become presenting sponsor of the LGT World Women’s Curling Championship. Contested on 30 April at the Canada Olympic Park in Calgary, Canada, the World Curling Federation event is the second to receive BKT sponsorship; the OTR and agricultural tyre manufacturer was the title sponsor of the World Men’s Curling Championship in Calgary between 2 and 11 April. BKT said the number of curling enthusiasts has grown significantly worldwide over the last two years and the sport is particularly popular in key markets for the brand, like Canada’s rural population.