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BKT an official The Hundred partner

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Off-highway tyre specialist BKT Tires has entered into an official partnership with The Hundred, the ECB 100-ball cricket competition that will take the field at various locations across the UK from 23 July. As part of this partnership, BKT’s logo will feature on the sleeves of all eight teams’ playing kits across the men’s and women’s competitions in this, The Hundred’s fourth season. BKT advertising will also be showcased in sportsgrounds throughout the entire tournament.

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Related news:

  1. BKT sponsoring Australian cricket league
  2. BKT better positioned to serve OEMs with new European HQ
  3. Football: BKT partners with Spain’s LaLiga
  4. BKT: 67% more production, $2 billion turnover in 3 years
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Ceat extending cricket remit with IPL partnership

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Tyre maker Ceat Ltd is bowling another over in its sponsorship of the Indian Premier League (IPL). The company first partnered with the men’s Twenty20 cricket league in 2015 and renewed the arrangement for a further five years in 2018. The Board of Cricket Control in India has now confirmed its selection of Ceat as an IPL Official Partner.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

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Related news:

  1. Apollo Tyres partners with Indian cricketing great
  2. BKT sponsors 6 IPL cricket franchises
  3. Tendulkar Closes MRF Innings after Decade at Crease
  4. Cricket: TVS Eurogrip principal sponsor to Chennai Super Kings
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Cricket: TVS Eurogrip principal sponsor to Chennai Super Kings

TVS Eurogrip, the brand that claims market leadership within India’s two- and three-wheeler tyre segment, has become principal sponsor of the Chennai Super Kings cricket team for the 2022 to 2024 seasons.

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  3. TVS Srichakra to up tyre output by 200,000 units
  4. Apollo Tyres partners with Indian cricketing great
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BKT sponsors 6 IPL cricket franchises

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BKT

OTR and agricultural tyre manufacturer BKT is extending its sponsorship of the shortest form of professional cricket, following its deal with Australia’s Big Bash League. In the 2020 season of the Indian Premier League, the most high-profile domestic T20 event, the multinational group from India will support Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals.

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Related news:

  1. Early 2016 opening for BKT R&D centre
  2. BKT preparing for 51-inch giant tyre production at $500 million plant
  3. BKT sponsoring Australian cricket league
  4. Apollo Tyres partners with Indian cricketing great
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Apollo Tyres partners with Indian cricketing great

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Extending its sports sponsorship engagement beyond football, Apollo Tyres has entered into a five-year agreement with former Indian international cricketer and team captain Sachin Tendulkar. This is the first time an individual celebrity has served as Apollo brand ambassador.

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  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. Manchester United names Apollo official tyre in UK and India
  3. Aiming for market leadership: Apollo investing a further £610 million in India
  4. Apollo Tyres suspends production at four plants in India
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BKT sponsoring Australian cricket league

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Yet another sports sponsorship for BKT – following on from the start of its Serie B and Coupe de la Ligue title sponsorships in Italy and France, the off-highway tyre specialist has entered into a partnership with the KFC Big Bash League (BBL) cricket league in Australia. BKT has signed an agreement with governing body Cricket Australia that secures its status as off-highway tyre supplier to the Twenty20 cricket league for three years.

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Related news:

  1. BKT better positioned to serve OEMs with new European HQ
  2. BKT preparing for 51-inch giant tyre production at $500 million plant
  3. BKT opens India R&D centre
  4. EATD to distribute Mahansaria off-highway tyres in 8 European markets
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BEN cricket match proves a big hit

The annual BEN cricket match, co-sponsored by FPS and Comma and supported by the IAAF, successfully took place Thursday 23 June at Dorridge Cricket club near Solihull, raising money for those in need within the independent aftermarket.

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Davanti Tyres commences UK cricket sponsorship

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Davanti has signed a title sponsorship deal with one of the UK’s largest regional cricket leagues. The company said the arrangement forms part of its overall marketing strategy to increase consumer awareness of the brand and its benefits. It has already ventured into football sponsorship with high profile FA Cup matches in February and March. Davanti’s new sponsorship of the North Staffs and South Cheshire Premier Cricket League (NSSCPCL) will see all 55 grounds adorned with Davanti banners as part of the package. Its imagery is also prominently featured on the NSSCPCL website.

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  4. Sterling Automotive Design makes Davanti official tyre partner
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Tendulkar Closes MRF Innings after Decade at Crease

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Indian cricketing icon, Sachin Tendulkar has left the MRF dressing room, following ten years with the tyre-maker and sports equipment manufacturer. During this time, Tendulkar spent weeks at the crease, helping spread brand awareness by carrying MRF’s logo on the front of his perfectly straight bat. The Little Master will now promote equipment for Adidas, while relative – though impressive – new-boy Gautam Gambhir steps into the Sachin-shaped hole with MRF.

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Related news:

  1. Is MRF Challenge Chennai podium a sign of Indian motorsport global dawn?
  2. MRF exhibiting at Tyre & Rubber Indonesia 2017
  3. Apollo Tyres partners with Indian cricketing great
  4. BKT sponsors 6 IPL cricket franchises
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