ETB Wholesale is investing in its brand portfolio after it signed a sales agreement with leading Indian tyre manufacturer Ceat. The wholesaler said the brand will complement its existing range of products, which include popular tyre brands such as Bridgestone, Davanti and Landsail. It added that it is currently undergoing a comprehensive investment project to position itself as one of the biggest regional players in the sector, with promotions and a significant investment to boost its online presence. ETB Wholesale operates in the Midlands, Wales, the South West and Cornwall, catering for a wide range of requirements for independent garages.