You are here: / corporate identity

Posts

Apollo Tyres: New corporate identity reflects new vision and purpose

,

Apollo Tyres Ltd has unveiled a new corporate identity and vision “Driving Progress, Together”, which is designed to set the company’s course for the next five years. As the parent company for both the Apollo and Vredestein tyre brands commented in a statement: “Apollo Tyres Ltd is committed to bringing together a global community and fostering a diverse and inclusive culture, that powers innovation to transport, both its business and society forward.”

Read more

Related news:

  1. Apollo appoints J. Walter Thompson as global creative agency
  2. Apollo Tyres creates Chief Digital Officer role
  3. Apollo Acquires Dunlop International – Update
  4. New imagery for Evergreen Tyres
/by

MWheels rebrands as The Wheel Hub

,

MWheels, the European market supplier of Wheels India’s Xlite range of aluminium wheels, has rebranded as The Wheel Hub in the UK and Wheel HUB GmbH at its Cologne, Germany based European operation. The move follows a 12-month review, during which the commercial vehicle wheel distributor decided the name change more clearly identifies its approach to the respective regions. The Wheel Hub is positioning itself in the UK as “a better way to buy CV wheels.” Across the continent, the company’s strapline will be “the home of Xlite”, reflecting its synonymous position with the range of quality forged aluminium wheels. Available in 17.5, 19.5 and 22.5 inch sizes, Xlite and Xbrite+ wheels are designed to be five times stronger and 40 per cent lighter than standard steel equivalents.

Look out for Tyres & Accessories’ interview with Matt Mardle, chief executive officer for The Wheel Hub and Wheel HUB GmbH in our March issue, and next month on Tyrepress.com.

Read more

Related news:

  1. MWheels retains exclusive European distribution rights for Xlite, Xbrite+ wheels
  2. Wheels India announces new Xbrite wheel finish, ‘multi-million pound’ xlite investment
  3. MWheels refocuses business on wheel expertise
  4. MWSD brings latest Xbrite+ forged aluminium wheels to European market
/by

Trico rebrands as First Brands Group, acquires US brakes, filtration companies

,
Trico is reminding technicians of customer care best practice, which in turn leads to valuable sales opportunitiesTrico

The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).

Read more

Related news:

  1. Brembo reports 1H sales of 1.1468 billion, EBIT up 42%
  2. Brembo reports 12% EBIT growth
  3. Meritor names Chris Villavarayan as EVP and COO
  4. Brembo OE on Polestar 2
/by

‘Ignite Your Blue,’ Toyo encourages motorists with new corporate visuals

Toyo

Toyo Tires has introduced a new visual marketing campaign based around its corporate blue colour. The new visuals follow up Toyo’s ‘Open Roads Await’ brand statement formulated in June 2019 to express “the frontier spirit” of the Toyo Tire Group, it states. Toyo reasons that the new imagery, which comprises a landscape awash in sky and ocean blues, reflects the company in its colour to “reaffirm” its message through a new website, music in the form of curated playlists and a specially commissioned song by Flynn Hudson, and prose. The new corporate imagery is being rolled out globally in 12 languages with a new video, which you can view below.

Read more

Related news:

  1. Toyo opens new sales subsidiary as part of European restructuring
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. New imagery for Evergreen Tyres
  4. Pro-Align launches updated corporate identity
/by

Dayco unveils its new corporate branding

Dayco will use the world stage afforded by Automechanika Frankfurt to present its new corporate branding to a global audience of the industry’s most influential people, including the many technicians who use Dayco’s replacement components. The new branding is consistent across both the company’s original equipment (OE) and aftermarket products. The company states that this is designed to deliver a continuous message of quality and dependability, using modern graphics that support the company’s business ethos and core strengths.

Read more

Related news:

  1. New brand identity for NGK
  2. Gaither Tool debuts new corporate branding, extends Bazooka range
  3. National to unveil full aftermarket proposition at Automechanika Frankfurt
  4. Delphi Technologies: Automechanika debut for aftermarket packaging
/by

MWSD rebrands as MWheels, bringing European operations under same banner

,

Distributor of Xlite and Xlite+ forged aluminium wheels, Motor Wheel Service Distribution (MWSD) has rebranded as MWheels. The move positions the distributor’s European operations under one banner, having established a German company with the MWheels name at the beginning of the year. The new name is in full effect from Monday 22 May 2017, with the name and logo immediately visible on its reworked website, marketing literature and communications. The new corporate identity will be introduced across all product packaging over the coming months. The logo will also replace the Chevron as MWheels’ quality stamp on its steel, Xlite and Xbrite+ forged aluminium wheels.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. MWSD senior management restructuring the key to wheel distributor’s next phase
  2. MWSD brings latest Xbrite+ forged aluminium wheels to European market
  3. MWheels brand signifies evolution to more corporate business approach
  4. MWheels retains exclusive European distribution rights for Xlite, Xbrite+ wheels
/by

New brand identity for NGK

NGK, the original equipment supplier of spark plugs, glow plugs and NTK sensors, revealed a new brand identity at the recent Automechanika show in Frankfurt, Germany.

Read more

Related news:

  1. Dayco unveils its new corporate branding
  2. QH Brake Discs now supplied as singles
  3. 500+ former Unipart Automotive employees now with Andrew Page, Parts Alliance
  4. EAG appoints ex-Suplex expert to assist after it becomes brand’s exclusive UK distributor
/by

Landsail refreshes brand identity

Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”

Read more

Related news:

  1. Landsail Tyres – offering UK dealers ‘segment-leading range coverage’
  2. Gaither Tool debuts new corporate branding, extends Bazooka range
  3. Sentury internationalising with US tyre factory investment
  4. Dayco unveils its new corporate branding
/by

New corporate identity for Solid Auto UK

Solid Auto UK is introducing a completely new corporate identity, including new logo and brand imagery, for its entire Japanese and Korean product portfolio. The updated branding and new packaging is designed with the customer in mind, ensuring a high quality contemporary visual image, which is backed up by the OE quality product inside the box.

Read more

Related news:

  1. New name and logo for Federal-Mogul
  2. Landsail refreshes brand identity
  3. New imagery for Evergreen Tyres
  4. ‘Ignite Your Blue,’ Toyo encourages motorists with new corporate visuals
/by

Gaither Tool debuts new corporate branding, extends Bazooka range

,
Gaither Tool corporate identity

Gaither Tool’s new corporate imagery made its European debut at Reifen 2014, with the Jacksonville, Illinois company’s European office also showcasing the all-new XL Smart Cart and extended Bazooka product range.

Read more

Related news:

  1. Gaither launches new mounting system
  2. Gaither Europe to unveil new Bazooka Big Booster at Automechanika
  3. Latest Bright tyre changer to debut at Reifen 2016
  4. Launch UK releases next-generation diagnostic tool
/by

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.