ATS Euromaster Orders £3 Million of Cold Weather Tyres
ATS Euromaster has placed advance orders for over £3 million worth of cold weather tyres, following strong interest from UK car and van fleets. The decision to raise its winter inventory with more of Michelin’s Pilot Alpin PCRs and Agilis Alpin van tyres comes amidst claims that the upcoming winter will yield greater demand for the seasonal product. The tyre specialist announced its plans to roll-out a cold weather tyre programme in April, and Steve Bury, Head of National Car at the fast-fit specialist, says the company has been quick to set-up the infrastructure and IT systems required to support the planned introduction this October.