Kings Road Tyres’ multi-brand strength on show
Long-time supporter of the Brityrex show, Kings Road Tyres had one of the exhibition’s more imposing stands, located next to the entrance, while associated brands, Uniroyal, for which it has the UK licence, Aeolus and Antyre – Chinese brands for which the wholesale part of KRT is the exclusive distributor in the UK – were present with stands of their own. Added to the “multi-brand presence” promised by Purchasing and Marketing manager, Tim Bader on the company’s own stand, featuring “the latest from Matador, Taurus, Cooper 4×4 and Aeolus Truck Tyres,” the company represented its truck, bus, agricultural, industrial and 4×4 ranges strongly.