Cooper opens new fulfilment centre in Hamburg
Cooper Tire Europe has opened a new European Fulfilment Centre (EFC) located in Hamburg, Germany. According to the company, the EFC will “serve customers throughout Europe and Scandinavia”.
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New products and brand support for Cooper, Avon ranges
Recent initiatives to increase awareness of the Cooper tyre brand in the UK and Europe have yielded positive results, and therefore Cooper Tire & Rubber Company Europe not only intends to continue these efforts, it has begun extending them to the Avon brand. During Reifen 2016, Tyres & Accessories caught up with Jeff Schumaker, managing director and vice-president of the tyre maker’s European operations, and discussed where Cooper Tire Europe is heading with its two brands in regards to products, positioning and promotion.
Spring launch for Avon SUV, high performance tyre ranges
A pair of new products – an all-new SUV tyre and a successor to the now eight year old ZV5 – have entered the Avon Tyres portfolio.
UK launch for Cooper Tire warranty scheme
Cooper Tire Europe has launched a new warranty scheme that covers three of its product lines. Purchasers of a set of four Cooper Zeon CS Sport, Cooper Zeon CS8 and Cooper Zeon 4XS Sport tyres can take advantage of the Cooper Promise which, at no additional cost, offers accidental damage coverage for up to 30,000 miles or 48,000 kilometres. The Cooper Promise warranty also includes a 30-day/600 mile road test, during which customers can return one or more tyres, provided specific conditions are met.
Zeon 4XS Sport, Cooper’s high performance SUV option
Cooper Tire Europe launched its latest high performance SUV tyre, the Cooper Zeon 4XS Sport, at the Red Bull Ring in Austria last October with brand ambassador, David Coulthard in attendance.
Designed for medium and large SUV fitments, the 4XS Sport offers European label ‘A’ grade wet grip performance as one of its strongest points.
Cooper Tire Europe ‘thrilled’ by Solberg World RX title
The final round of the 2015 FIA World Rallycross Championship took place at the all-new World RX location in Rosario, Argentina, between 27 and 29 November – with reigning champion and former World Rally Championship star Petter Solberg securing a podium place to retain his crown for a second consecutive season.
Cooper Tire Europe launches first Arabic website for Middle East market
Cooper Tire Europe has launched its first full Arabic website, www.coopertire.me. The new site has extensive content including product pages, company information and a dealer locator. The company stated the site demonstrates its continued commitment to the region, coming shortly after Cooper Tire Europe announced that it will be the official tyre sponsor of this year’s Dubai International Motor Show.
Cooper: Off-road strength, on-road quality
Cooper Tires claims to have one of the strongest 4×4 tyre ranges out there, pointing to the fact that the company’s tyres are selected for applications including the Dakar Rally as evidence of this. Indeed Cooper says that the continued use of Cooper tyres by rally legends such as Xavi Foj underlines its presence as […]
Cooper releases new precision challenge football video with Arsenal players
In its role as Arsenal’s official tyre partner, Cooper Tire Europe has produced a video examining the accuracy of five Arsenal players. In the video, Cooper overlays graphics onto the original video, examining the varying styles and techniques as the players tried out the precisions shooting challenge. The five players were Santi Cazorla, Alex Oxlade-Chamberlain, Mesut Ozil, Lukas Podolski and goalkeeper, Wojciech Szczesny.
Cooper Avon previews weekend F3, GT finales
Donington Park plays host to the final rounds of the Cooper Tires British Formula 3 Championship and Avon Tyres British GT Championship over the weekend of 13-14 September. Both championships will take to the Donington Park Grand Prix track, and tyre supplier and title sponsor Cooper Avon says the fast, sweeping curves and undulation changes making it a worthy venue for the end of season showdown.
Cooper supports Arsenal’s ‘Premier League Kicks’
As we as being the official tyre of Arsenal Football Club, Cooper Tire Europe reports that it was delighted to welcome 10 youngsters from Arsenal’s ‘Premier League Kicks’ programme as guests to the Arsenal versus Besiktas Champions League game at Emirates Stadium, on Wednesday 27 August.
The Premier League Kicks team represented Arsenal in an Under 16s tournament against Millwall and Green Island FC, from Belfast, on 2 August in Bellingham, south east London, where the Arsenal boys put in some fine performances to claim victory.
Cooper expands sales team
Cooper Tire Europe has expanded its continental sales force with the addition of two new managers. Christophe Huss and Jacques Licata join a Cooper sales team that, globally, has had a strong start to 2014.
Derek Carruthers joins Cooper Tire Europe
Derek Carruthers has been named as sales and marketing director for Cooper Tire Europe. Within the internal corporate structure, Derek Carruthers will be reporting to managing director Jeff Schumaker and is responsible for sales, marketing, pricing and customer service.
Cooper signs as sole tyre supplier for World RX
This year marks the debut of the FIA World Rallycross Championship, and Cooper Tire Europe has been appointed exclusive tyre supplier. Under the terms of three-year agreement signed with the ‘FIA World Rallycross Championship presented by Monster Energy’, or World RX for short, Cooper will supply tyres to drivers for all 12 rounds of the 2014 season and also over the coming two years. This year’s championship begins at the Pista Automóvel de Montalegre in Portugal on 3 May.
Cooper Tire Europe sponsoring Arsenal
Cooper Tire Europe has announced that it is sponsoring Arsenal Football Club in a multi-year deal. The partnership, which will begin before the start of the 2014/15 season, will see the Melksham-based tyre manufacturer become an official partner to the north London club. The exclusive sponsorship designates the Cooper brand as the first “Official Tyre of Arsenal Football Club” for Europe, Russia, Middle East, South Africa and selected north African countries and links the company’s passion for performance to football through the development of various advertising campaigns, consumer marketing programmes and promotions. No details of how much has been invested in the partnership have been revealed.
