Cooper Tire Europe has added the Cooper Discoverer AT3 LT and the Cooper Discoverer AT3 XLT to its 4×4 line-up. Building upon the launch of the tyres in the United States, a range of sizes will now be made available in UK and other European markets.
Just before Christmas, Motorsport UK announced it had selected Cooper Tire Europe as exclusive tyre supplier for the coming three British Rallycross Championship seasons, and as such is renaming the championship the Motorsport UK British Rallycross Championship 5 Nations Trophy Presented by Cooper Tires. The tyre maker says it is “excited” to extend its motorsport supply portfolio.
Cooper Tire Europe is sponsoring the 2019 edition of the Féminas Off-Road Campus, which will take place at the Masía Pelarda 4×4 complex in Aragón, Spain between Friday and Sunday.
Cooper Tire Europe will support Wiltshire Air Ambulance emergency medical service by supplying Cooper Zeon 4XS Sport tyres to the charity’s XC90 rapid response vehicle (RRV) and Honda CR-V support car.
Cooper Tire & Rubber Company Europe has appointed René Delonge sales director, global OE light vehicle tyres. Delonge has many years of experience in the tyre industry, with previous positions at Apollo Vredestein and Hankook. Delonge will be responsible for overseeing and managing sales of original equipment (OE) motorcycle tyres, as well as global sales of OE light vehicle tyres. He will build relationships with OE manufacturers and grow Cooper’s business portfolio with global OE partners.
Cooper Tire Europe is showing a number of new products at this year’s Geneva International Motor Show (5-17 March), alongside bespoke 4×4 design firm the Chelsea Truck Company on stand number 1141 in Hall 6.3.
Cooper Tire & Rubber Company Europe has appointed Michiel Kramer as sales director for Europe, and Brian Sprott as sales director for the United Kingdom and Western European sales region.
Cooper Tire Europe has become the presenting sponsor to the RallyX on Ice Festival. The festival takes place over three rounds between 18 and 23 March 2019 in Åre, Sweden. The championship will be known as “RallyX on Ice presented by Cooper Tires”.
Cooper Tire Europe has confirmed that it will proceed with its plan to end light vehicle tyre production at its facility in Melksham, Wiltshire. The company’s latest statement follows the conclusion of its collective consultation process with employee representatives, which began in October 2018.
Cooper Tire Europe is to enter a 10 month consultation period to decide the future of light vehicle tyre production at its Melksham, Wiltshire facility. News sources suggest that light vehicle tyre production currently in Melksham would be shifted to its factory in Serbia, pending the outcome of the consultation. The company states that the proposed change is a result of the “cost-competitive, globalised environment.” It adds that the Melksham facility “in its present form is not competitive within the Cooper global manufacturing network or the tyre industry at large.” It is Cooper Tire Europe’s highest cost production facility, and the company adds that it considers expanding or updating the facility to meet its light vehicle tyre needs to be “not economically feasible.”
A brand new all-season tyre for SUVs and light duty pick-ups – the Cooper Discoverer AT3 4S – has joined Cooper Tire Europe’s range for cold weather conditions.
Cooper Tire Europe has reported on what it says was a successful The Tire Cologne trade fair, an event that saw the Cooper and Avon brands drawing large numbers of visitors to the stand. The Cologne show proved, the tyre maker adds, “an excellent venue” for the global launch of its new Discoverer AT3 line.
In addition to serving as title sponsor to the World RX of Great Britain and supplying tyres to all World RX teams, Cooper Tire Europe has been confirmed as presenting sponsor to the RX2 International Series. This is the second consecutive year the tyre maker has acted in this capacity.
Football skills from a leading Premier League team? Yawn – seen it. But Cooper Tire Europe has served us something new and different, a footballer-dog combination. It paired the talents of Arsenal FC players with a trio of clever canines and filmed the results for our entertainment.
For the fifth consecutive season, Cooper Tire Europe is the official tyre supplier and associate partner to the FIA World Rallycross Championship, supplying bespoke World RX tyres to all teams.
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