Tyre manufacturers are four of top 500 global brands
Bridgestone may remain as the world’s most valuable tyre brand, according to new brand valuation research by Brand Finance, but there are actually four tyre brands in the top 500 list.
The annual Brand Finance Global 500 showed that while Bridgestone suffered some slippage from 2012 and Michelin gained some ground, the Japanese tyremaker’s lead brand retained its top spot. Bridgestone placed 254th overall on the global rankings, down from 2012 placement at 235th. The brand was valued at $4.5 billion, up slightly from 2012’s $4.4 billion valuation, earning a brand rating of AA-.