Continental a Superbrand for third year in 2017
Continental Tyres has been awarded Consumer Superbrands status for 2017. This follows the release of the latest results of the long-running annual survey, which has been identifying the UK’s leading brands since 1995. The process, managed by The Centre for Brand Analysis (TCBA), questioned 2,500 British adults who assessed just over 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction.