Pirelli Committed to Emerging Markets
At a July 19 ceremony marking the manufacture of their millionth high performance tyre in Romania, Pirelli presented news of its current activities and development plans for the company’s tyre and other vehicle related products. Present for the occasion were, amongst others, Marco Tronchetti Provera, chairman of Pirelli & C. SpA, Francesco Gori, managing director of Pirelli Tyre, plus a number of local authorities.
Marco Tronchetti Provera disclosed to reporters that Pirelli intended to go “where the growth is” when investing in new tyremaking facilities. “We are looking with interest at India,” he said. “We are looking at Russia as an interesting market.” It is believed that Pirelli would prefer to establish itself in these markets from scratch without acquiring established domestic operations.