Generally Successful
Roughly a year ago Southam/Micheldever wholesale director, Alan Baldwin, told Tyres & Accessories that he expected General Tire’s 4×4 range to increase its UK market share by about 10 per cent. A year later, T&A asked if the company’s bold targets had been realised?
In answering that question with a resounding yes, Alan Baldwin explained that his calculations make Southam/Micheldever the largest seller of 4×4 tyres in the UK: “[Southam/Micheldever] had another phenomenal year in 2007…General 4×4 2007 sales grew by 15 per cent over 2006, and [the company] continues to produce the innovative tyre sizes that the very specialized UK market requires…More and more 4×4 tyre specialists and retailers stocking and selling the ever expanding General line up.”