Michelin launches its ‘recession’ tyre
During a press conference at the North American International Auto Show (NAIAS) in Detroit, Michelin North America’s recently appointed chairman and president Pete Selleck introduced the tyre maker’s latest product for a North America still feeling the effect of what some have dubbed the “Great Recession”. Called the Defender, the new passenger car range has been described by Selleck as a “product that meets the demands of Americans who are enduring difficult economic times and are insisting on top value for their money in a way not seen for decades.”