Micheldever signs General Tire exclusivity deal with Continental Tyre Group
Micheldever Tyre Services and Continental Tyre Group have signed an exclusive agreement for the sales of the General Tire brand in the UK. Formalised on 8 December 2010, the news follows 16 years that have seen the leading wholesaler develop the prestigious General 4×4 brand in the UK market and subsequently introducing the passenger and van range to the UK in 2010.