NFDA survey shows price is the main driver of automotive decisions in the UK
The UK National Franchised Dealers Association (NFDA), has announced the results of its Consumer Attitude Survey 2023. The NFDA represents franchised car and commercial vehicle retailers across the UK, and the results are representative of the population in relation to UK adults aged 18+. The main objectives of the survey were to explore current consumer perceptions of franchised dealers and their competitors as well as understand consumer behaviour.