While cars and their tyres becoming increasingly “intelligent”, the majority of car owners don’t know their vehicle could be collecting data about their driving schedules (72%) and live location (44%), amongst other things. According to research commissioned by Uswitch, less than a third (28%) of car owners read the terms and conditions or data agreements around their car’s data collection capabilities.
Connectivity and sustainability are having a profound impact upon tyre development, and Pirelli is emphasising both themes at the Goodwood Festival of Speed. Specifically, the tyre maker is presenting its latest Pirelli Cyber Tyre development and talking about its commitment to FSC-Certified rubber, including a new collaboration with Jaguar Land Rover.
Tyre makers have a lot on their minds these days. In addition to experiencing an extraordinary couple of years that began with a virus and then mutated into a succession of rising input prices, they also need to think far beyond the traditional product development cycle. Legislation and end user expectations are driving manufacturers to explore new materials and achieve greater sustainability, while at the same time evolving technology means a growing focus upon connectivity and services. We recently caught up with Paolo Pompei to find out how Trelleborg Wheel Systems (TWS) is addressing these key issues.
JK Tyre & Industries Ltd is promoting its smart tyre technology with a high-profile advertising campaign based on the ‘Smart Tyre – Tyre With a Brain’ strapline and Formula One driver connections.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
JK Tyre