Pirelli Teams Up With Maserati In US Race Series
Pirelli is to be sole supplier of tyres and tyre technology to Maserati, the Ferrari-owned sports car maker. Next year Pirelli P Zero tyres will be fitted to Maserati cars competing in the Maserati trophy and, the following year, to Maserati cars competing on the GT race circuit. Maserati’s Spider and Coupe sell for around $100,000 and the brand was named as a “must-have” for affluent Americans in two lifestyle magazines. Maserati is concentrating on the US market and by 2006, hopes to sell 45 per cent of its global total of 10,000 vehicles in North America.