Sava takes on Goodyear Dunlop name
As of July 1, Slovenia’s Sava Tires will be known as Goodyear Dunlop Sava Tires. This name change was announced by Sava Tires management at a press conference on June 28; the reason given for adopting the new name was that it will bring the Sava operation’s company name in line with the other Goodyear Dunlop Tires Europe companies. Furthermore, it is expected the new name will give the company greater visibility and strengthen its market position.