While we covered Goodyear’s AB rated SUV tyres and chip-in-tyre technology earlier in March, and while we alluded to Goodyear’s latest concept tyre back then as well, the concept is also worth talking about in some more detail. Billed as the future of SUV tyres, Goodyear’s concept has been designed as part of the company’s ongoing research into potential tyre technologies. The concept, which has not yet been named, builds on a standard SUV tyre with a large central groove. Thanks to this groove the tyre has a reduced contact patch with the road, which in turn could improve the tyre’s overall rolling resistance, supporting ongoing efforts to enhance fuel efficiency and reduce CO2 released from the car. The reduction in this rolling resistance means that car engines do not need to work as hard to push the tyre forward against the friction created by its contact with the ground.