Michelin to display licensed vehicle accessories at Automechanika 2022
Michelin will showcase its non-tyre vehicle accessories at Automechanika in Frankfurt (13-17 September 2022, Stand D88 in Hall 12.1). The brand had 52 licensees in around 130 countries in 2021, together selling more than 31 million Michelin branded products. Michelin says that this puts Michelin Lifestyle Limited at number 46 in a ranking of the world’s most successful licensors. Highlights of the Michelin Automechanika stand will include high-pressure washers, Michelin Eco cleaning and car care products, the new Michelin Jump Starter range, windscreen wipers, snow chains, car mats, and hydraulic vehicle jacks capable of lifting up to three metric tons, making them particularly suitable for SUVs.