Performance in Changeable Conditions
The launch of a new tyre often involves an extreme test of the product’s capabilities – a 4×4 tyre may be demonstrated in the desert, a UHP offering on supercars at a racetrack. Pirelli, when introducing its new Winter Sottozero Serie II range, chose a glacier as the site to show off the tyre’s performance when pushed to the limit. And Pirelli didn’t just choose any old glacier – the Winter Sottozero Serie II tests took place high up in the Matterhorn region, so high up in fact that the test cars needed to be shipped in slung 50 metres below a helicopter. The logistics required for arranging the tyre’s launch was astounding, and when the actual day came the weather rewarded Pirelli with conditions that would make even the Yeti consider a quiet evening in.