ASA rules on Unipart ad
The Advertising Standards Authority (ASA) has just released its ruling on a complaint made by TMD Friction regarding comparison results featured on the stopsecret.org website run by Unipart Automotive. Six brands of brake pads were tested by the VCA MIRA test centre using mean fully developed deceleration tests, an industry-wide recognised test for effective braking performance. The same vehicle was used for each of the tests with a human driver and onboard measuring equipment. Details of the nature and results of the tests were downloadable from the website and indicated that the Unipart brake pads produced the best results. TMD claimed that the advert was misleading as they believed the test used for comparison was unreliable.