Kumho Tire Awards Winners of ‘College Ad Contest’
On November 24th, Kumho Tire announced the winners of the 10th ‘Kumho Tire College Ad Contest’, a competition it says is held with the aim of inspiring passion and creativity among college students in South Korea. This year’s contest attracted more than 3,000 entries, from which 12 winners were selected.
In addition to nurturing passion and creativity in college students, Kumho Tire says that its advertisement contest has also played a vital role as a communication channel that has aided the company in understanding the needs of consumers. The contest themes range from corporate brand and Manchester United sponsorship advertisements to corporate public relations about the company’s environmental protection activities, with a focus on delivering a social message.