Michelin Launches American Le Mans Green X Challenge
Michelin announced today that it would become the title sponsor of the “Michelin Green X Challenge,” supporting its stated commitment to a cleaner, more fuel-efficient race series. Beginning at the 2009 ALMS season opener in Sebring, the award will be presented at each race to one prototype and one GT team demonstrating the best overall performance, fuel efficiency and least environmental impact throughout the length of the race.
“Stretching fuel in competition wins races. Lowering fuel consumption for consumers stretches wallets at a time when saving money and saving the planet are both top concerns,” said Scott Clark, COO, Michelin Americas Small Tires. “Providing support to the American Le Mans Series through the ‘Michelin Green X Challenge’ is a natural fit for us and together with our partners, we can help encourage teams and manufacturers to demonstrate a cleaner, more fuel-efficient way to race, while maintaining performance and the spirit of competition.”