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Mickey Thompson Launches Online Video Portal

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Cooper Tire’s Mickey Thompson Performance Tires & Wheels unit recently launched a branded online video site, MickeyThompsonTV.com. This online video player is stocked with a variety of video content on Mickey Thompson strip, truck, motorcycle, off-road, and Bonneville racing that includes recent video plus some vintage Mickey Thompson video footage. Video product information, company news and event coverage will also be featured.

Any video on MickeyThompsonTV.com can be viewed, selected, and then embedded into other Web pages, forums or blogs for sharing with others. Mickey Thompson enthusiasts will also be able to upload their own video content. Cooper reports that members will have the ability to communicate with each other, share comments, and participate in related forums and will also be able to access Mickey Thompson product information, company news, apparel and much more.

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Oh How Cute…Tyre Maintenance

Nothing says tyre safety like a ‘kawaii’ cartoon…especially when it involves a cuddly, well-meaning animal. Therefore Cooper Asia marketers recently commissioned a well-known Chinese blog cartoonist to publish tyre safety cartoons for the tyremaker.

Updated on a weekly basis, the cartoons feature as their hero a rotund rabbit named Zhouzhou, whom Cooper Asia describes as an “environmental protection pioneer in the cyber world.” Cooper says it presents the weekly cartoon series online to educate consumers on basic tyre knowledge, company news and the environment in a fun way. Zhouzhou also appears in materials promoting Cooper Tire Safety Week in China.

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Michelin NA Recognised as a ‘Senior Friendly’ Employer

Michelin North America has appeared in the US based non-governmental organisation AARP (American Association of Retired Persons) 2008 list of best employers for workers over 50. Ranked number 43, the tyre major – 35 per cent of whose workforce is aged 50 years or older – is praised for its treatment of older workers in a number of areas.

Two Michelin policies especially highlighted by the AARP are company pre-retirement seminars to prepare and educate employees and their spouses who are nearing retirement, and a phased-retirement programme that permits employees aged 55 or over with ten or more years of service the option of working a reduced schedule (up to 35 hours per week) while maintaining their benefits.

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Hankook Getting Ready in Hungary

Korean tyremaker Hankook, who in a company news release referred to Europe as their “second domestic market,” are preparing their new factory in Hungary for the start of production. The plant in Dunaujvaros, Hungary, which according to the company cost US$500 million (£255 million), is located on a 54-hectare site 68km south of Budapest and when operational will provide output for the European UHP tyre market.

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Trelleborg Company News

In these parts Trelleborg is best known for their agricultural and industrial tyres, but Trelleborg Wheel Systems is just one small spoke in the Trelleborg Wheel. The company Trelleborg AB is represented in 40 countries and employs approximately 23,000 people.

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Wholesaler Invests In the Future

Traditionally Dutch wholesalers can be among the most important business contacts tyre dealers can have. Their reliable feel for trade business is almost expected in Europe, and company news is often news of expansion. This also applies to Tyre Trading International BV (TTI). The Dutch wholesaler based in Numansdorp (south of Rotterdam) is currently building a new on-site warehouse, which will eventually increase TTI’s capacity from 40,000 to 70,000 units. Talking to Tyres & Accessories, owner Peter van’t Hof and his son Dr Peter-Alexander van’t Hof explained the reasons for this expensive step.

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