Nokian Preparing for Growth in 2010
The Western and Eastern Europe region grew in importance for Nokian Tyres throughout 2009. The Finnish tyre maker reports European sales accounted for 24 per cent of its total last year, up eight per cent from 2008. This percentage growth in sales occurred largely at the expense of those in Russia and the CIS, which last year made up only 20 per cent of Nokian’s total sales, as opposed to 34 per cent in 2008. Overall, the company reported decreased demand for its tyres in 2009, an occurrence it attributes to the financial crisis and lower vehicle sales. In its general overview of 2009, released April 8, 2010, the company confirmed that measures have been taken “to adjust production to reduced demand.”