Motorsport infused car tyres from Cooper and Avon
With Cooper Tire Europe renewing attention on its Cooper brand, while also upping marketing efforts in general including on its Avon brand (see separate article in our June magazine's Company News section for more on this), here is a summary of the company’s current range including details of both brands’ line ups.
Motorsport plays a key part in how Cooper markets its performance tyres. Continuing support of the Cooper Tires British F3 series highlights the company’s ability to produce tyres that perform at the toughest limits and for 2013, Cooper is appearing in the FIA European Rallycross Championship, showing how the company’s tyres can perform in a range of conditions.