Conti Promotes ContiCostCalculator at Crewe Roadshow Leg
Continental is spending this week in the grounds of the resplendent Crewe Hall in Cheshire with its European roadshow, promoting the new iteration of its long-haul and regional commercial vehicle tyres (see June’s edition of Tyres & Accessories – soon to arrive at subscribers’ addresses – and Tyrepress.com for more on last month’s launch). The pan-European tour will see Continental’s truck pitch its inflatable display tent in locations including Helsinki, Madrid, Bucharest and most countries in-between. As much as T&A would have liked to take the opportunity to see the display in one of Europe’s cultural capitals, Crewe presented a rather more convenient opportunity to see the interactive displays with which Conti is introducing its series two tyres alongside the innovative ContiCostCalculator, which promises to aid fleet managers in seeing detailed cost comparisons, certified by independent testing organisation Dekra.