Hankook Displays New Concept Commercial Vehicle Product, VW Links
Hankoook made its ninth Reifen appearance in a large booth next to Pirelli in Hall 3, reflecting the company’s current importance on the European market. Hankkok characterised its presence in Essen is something of a “home game”: the company argues that it is now an established presence at the show and, thanks to its increased market share and growth, Europe has become a home territory – especially considering the company’s production plant in Hungary, which has recently received Volkswagen certification.
Volkswagen has been ordering Hankook’s products since 2002, and its inspection team’s report gave the Hungarian facility the highest possible marks. The tyre manufacturer expects to supply Volkswagen Group models using Hankook products to be supplied directly from the site. Jin-Wook Choi, executive vice-president and head of Hankook Tire in Europe, stated: “We are proud and happy to maintain business ties with the Volkswagen Group and other leading European automotive manufacturers in a spirit of mutual trust and confidence. German car manufacturers, in particular, are known for their stringent quality standards and for top-notch technology and performance. At Hankook Tire, we share this passion for technological perfection.”