High-end, specialty tyres essential for survival – Bridgestone CEO
Recently appointed Bridgestone CEO Masaaki Tsuya has spoken candidly about the tyre maker’s future against a backdrop of increasing competition from Asian manufacturers and global economic challenges. In an interview with the Wall Street Journal, Tsuya stated that Bridgestone must focus on high-end and more specialised products in order to survive. "We will lose if we make similar products using similar production methods (to our competitors)," he said.