Commercial Vehicle Tyres
Bridgestone has announced three new US-based marketing appointments within its Bridgestone Commercial Solutions business. Matt Loos has been promoted to director of truck and bus marketing, Michelle Lane has been promoted to director of off-the-road marketing, and Cassandra Kilareski has joined the Bridgestone Commercial Solutions marketing team as senior manager of marketing communications and digital.
Michelin has announced the expansion of the X Line Energy commercial vehicle tyre range, which the manufacturer says is its “most fuel-efficient” ever. Joining the 315/70 R 22.5 X Line Energy tyres, launched in October 2012, are the 315/80 R 22.5 X Line Energy Z (multi-position) and 315/80 R 22.5 X Line Energy D (drive) tyres.
Bridgestone has called the 2014 Commercial Vehicle Show “our most significant opportunity of the entire year”, announcing its intention to display its Total Tyre Care fleet services from its large stand. Its three tyre management pillars, Total Tyre Life, Total Tyre Services and Total Tyre Systems will be the most prominent visual features in the overall stand design, which will also boast a golf simulator, designed to display Bridgestone’s sports products at an industry show for the first time.
Fleet operators visiting Bridgestone at this year’s Commercial Vehicle Show will get the first glimpse of an innovative new Bridgestone global application. The world’s largest tyre manufacturer has developed a digital fleet management solution to meet the needs of operators and the brand’s sales and technical teams alike. The ‘Toolbox Touch’ is a native Windows […]
Apollo Tyres has announced plans to enter the growing Qatar tyre market in the Middle East region. According to the company, the market entry was marked with a product introduction to the Business Partners in Qatar, in the presence of Indian Ambassador to Qatar, H E Shri Sanjeev Arora, late evening yesterday.
Following last year’s roll out of its third generation coach and bus tyre range, Continental will turn its attention to goods vehicles at the CV Show 2014. Conti plans to showcase the first two products from its goods vehicles range: the ContiEcoPlus and the Conti Hybrid. The manufacturer has begun a new naming system for its TBR tyres, with the nomenclature designed to describe more clearly the application the product is intended for.
Two years after bringing its first hot cure retread tyre to the UK market with the GTR990 regional trailer pattern in size 385/65R22.5, GT Radial will launch a further two products as part of its REE Tread programme. The GDR690 regional commercial vehicle drive pattern will be available in 295/80 and 315/80 sizes, and will be produced, like the super single product, by a major retread producer in the south east of England. As with the previous tyre, it will be manufactured using only GT Radial casings. Tyrepress discussed the extension to the retread range with sales and marketing director Truck and Bus Tony McHugh and marketing director – Europe Commercial Tires, Peter Foulkes at Giti Tire (UK)’s new headquarters in Cheshire, near Manchester.
On 22 February, the official opening ceremony for Yokohama India’s Bahadurgarh plant was held in the presence of regional and company dignitaries. Trial production has already begun at the plant ahead of a start of commercial manufacture in the second half of this year.
ATS Euromaster will distribute advice booklets for light commercial vehicle fleets from its Commercial Vehicle Show stand, held at Birmingham’s NEC in late-April. The company will promote five decades of van expertise, offering tyre and fleet maintenance policy advice, in addition to its electronic FleetSure inspection tool and Service Value Calculator, which can be used […]
Michelin has selected the Commercial Vehicle Show 2014 to host an exclusive international preview of its new 385/65 R 22.5 X Multi T trailer tyre – which will be officially launched this summer. Michelin says the 385/65 X Multi T, which is designed for national and regional operations, will enable fleets to drive even greater […]
Chinese tyre maker Aeolus says it intends to use its presence at this year’s Commercial Vehicle Show to demonstrate the value/performance proposition offered by the brand to buyers and specifiers of commercial tyres. The company plans to exhibit its full range of truck, bus, coach and van tyres in conjunction with exclusive UK distributor Kings Road Tyres.
The latest annual results from Bridgestone Corporation show a rise in sales, operating income and net income, although the latter was pared back by fines linked to antitrust cases and the cost of product recalls during the year, including the 1.2 million tyre recall announced in Japan in November 2013. The company also anticipates that sales and operating income will further increase in 2014.
Mercedes-Benz has signed a deal with Maxxis to supply its MCV3 van tyres as original equipment on the 5.0T and 3.88T variants of the Sprinter.
Apollo Vredestein UK managing director Stuart Jackson revealed several strategic details with which Apollo plans to grow its brand in the UK. Apollo is to introduce a truck and bus tyre range and expand its passenger car tyre lines into a fourth generation, with a sizeable investment in UK marketing “to support brand growth.” The tyre manufacturer will also develop its links with Manchester United, both as a partner in a sports facility initiative and as a significant branding opportunity, with video and print marketing materials featuring the purple of Apollo and the red of the Stretford team.
Bridgestone has launched a new steer position tyre to its commercial vehicle range, tuned to improve tyre life and increase load capacity. Bridgestone also said the new tyre would offer greater savings on fuel, with significant reductions in rolling resistance and irregular wear among the benefits it says the new tyre provides. Bridgestone makes its claims for the tyre based on internal calculations and field test performance in Spain, France and The Netherlands in 2012.
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