Exclusively available from Micheldever Tyre Services, Comforser purports to offer the discerning SUV driver with a range that signifies great value for money to the consumer. Comforser, is a brand of Shandong New Continent Tire Co. Ltd. According to the company, the manufacturer is committed to building UHP and SUV tyres that deliver “a range that are quiet, comfortable and harnesses outstanding driving performance on- or off-road”.