The inaugural The Tire Cologne in May 2018 is to offer a platform for the retreading and recycling industry in addition to the 19 leading tyremakers that have already been announced.

According to the organisers, Koelnmesse and Bundesverband Reifenhandel & Vulkaniseur-Handwerk e.V. (the BRV/german tyre retailers and vulcanisation trade association), these themes have not been given the due attention in the past.