Bridgestone and FIA Announce Joint Environmental Campaign
A collaborative effort between Bridgestone Corporation and the Fédération Internationale de l’Automobile (FIA) to reduce the environmental impact of motoring is now underway. The campaign is called “Make Cars Green”, and Bridgestone, as a global partner of the FIA, will support and promote this campaign on a worldwide basis, working with national automobile clubs to promote more environmentally friendly and fuel efficient driving behaviour.
The Make Cars Green campaign will communicate “10 points for greener motoring*” throughout the world to encourage drivers to “think green” when they drive. Bridgestone will announce specific details of its programmes in June, 2008, however the fundamental 10 points are as follows: