Michelin has named Claire Dorland Clauzel’s successor as executive vice-president, Brands, Sustainable Development, Communications and Public Affairs. On 3 April 2018, Adeline Challon-Kemoun will join the Michelin Group and take on this role and will also will become a member of the Group Executive Committee.
Claire Dorland Clauzel, member of the Michelin Group’s Executive Committee and executive vice-president, Brands, Sustainable Development, Communications, Public Affairs and the Michelin Guide, has decided to end her career at Michelin, with effect from 31 March 2018, to pursue an entrepreneurial project.
Following on from its release of a publication for Shanghai last year, Michelin has announced it will extend Michelin Guide coverage to a further city in China. A Michelin guide for Guangzhou will be available in 2018, and Michelin says it will allow everyone – locals, tourists, and business travellers alike – to benefit from the inspectors’ recommendations whatever their desires, tastes and budgets may be. The guide for Guangzhou will be the world’s 31st Michelin guide selection and the seventh in Asia, excluding Japan.
The Michelin Man can perhaps be seen as the Doctor Who of the tyre world. Not only has his appeal endured over the decades, every so often he changes his physical form and habits while retaining his core values. So far Bibendum, as he’s also known, has represented Michelin in eight guises. Now he has morphed once again, and the 9th Michelin Man is ready to show his face to the world.
For the third consecutive year, the Reputation Institute, which ranks brands around the world according to their reputation, has put Michelin at the head of the French rankings and 13th globally. The tyre maker is also the French brand with the best reputation in the United Kingdom, and also in the United States, China, Germany and Italy.
Havas Media has been awarded Michelin’s global media account, and takes over from long-time partner MEC this month. The agency threw its hat into the ring to gain the account earlier this year, and will take on responsibility for media planning and buying duties in all major markets.
With the acquisition of all outstanding shares in the publishing businesses of French travel guide specialist Mondéos, Michelin believes it has “reaffirmed its leadership and strengthened its presence” in the travel guide market. Michelin has not disclosed the price it paid for the shareholding in publisher of the Balado and Mondéos guides.
Michelin has been named one of the 10 best corporate brands in Europe following a representative study by Best Brands. “We are delighted with this outstanding result,” says Anish K Taneja, director of sales Michelin Germany, Austria and Switzerland.
Michelin has become a partner to Capitale Perche, Europe’s foremost indoor pole vault competition. In recognition of this support, the sixth edition of Capitale Perche, which will be held in Michelin’s home town of Clermont-Ferrand on 10 January, has been renamed Michelin Capital Perche. The event will be attended by some 450 athletes and children from around France.
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