Pirelli has launched the Cinturato P1 Plus tyre in the US. A summer ultra high-performance tyre aimed at luxury, mid, full-size and sport cars, the Cinturato P1 continues Pirelli’s successful “Plus” strategy derived from original equipment product development. However, according to the company, the Cinturato P1 Plus is dedicated to the aftermarket and includes an increased emphasis on treadwear.