At the start of February, Pirelli introduced its Cinturato All Season SF 2 and Cinturato P7 tyre ranges in a virtual event broadcast from Milan. The virtual launch also previewed the forthcoming Cinturato Winter 2, which will be released in time for the next winter season (and therefore sometime between Summer and Autumn 2021). The unifying theme was “Safety on the move”, but Pirelli’s latest all-season offering was really centre-stage.

Shortly after the event began, launch proceedings got underway with Francesco Sala, senior vice president Manufacturing at Pirelli (pictured) setting the launches in the context of “a completely refreshed Cinturato range”. These come against the background of significant research and development efforts intended to work with the company’s best-fit OE/replacement policy. Specifically, Sala explained that digital prototyping has resulted in 400 homologations across 128 car models and 40 models. And the success of this approach can be seen in the number of homologations already achieved for the new products.